" speaking to a group that is more visually engaged!"
Following the success of the 'white and red campaign' a series of posters designed to compliment their predecessors.
Released Oct 07 in an attempt to broaden the appeal of the Economist to a younger group without changing the content of the magazine.
I was drawn to the illustrations as they are bold and coherent in creating an image rather than copy alone.
They work for me, as they are all individual yet clearly part of an identifiable series.
The campaign raised a few eyebrows in light of the success of the previous campaign but I feel this was worth it as the strength in the 'new' campaign speaks for itself!
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