"Feel good clothing for nice people"
Uk based clothing company mixing fashion with nostalgia. Mainly t- shirts and hoodies featuring graphics inspired by 80's childhood favourites.
the ident
I found this ident and brand identity worth noting as it is so successful in conveying the company's concept and tone of voice.
I was drawn to the vintage distressed 'look' the clothing has, which is evident within the ident.
The concept is clearly exemplified through the idents colours, block lettering and shapes used that communicate the tone of voice famous forever has set out to achieve with their brand identity.
the products
"Own your own piece of history and make your childhood memories Famous Forever "
The clothing is a leader in what seems to be a very current trend....culturally, teenagers and students seem to find this kind of fashion very 'now'!
The success of this brand is heavily reliant upon todays culture.
However, interestingly, its success could also be seen as its downfall as the essence of the company is lost...todays teenage population wouldn't have been born in time to remember the graphics first time around!
Overall i feel the aesthetic appeal from the partnership of the imagery and quirky copy is enough to make famous forever stand out from the 'high street' crowd!
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