Fuelled by the feeling of being the only female creatives at conferences senior creative Alessandra Larui (agency republic) decided to do something about it.
She said, "Stop moaning and do something about it."
Aim: to get more female creatives into the digital advertising industry.
After initially relying on myspace and facebook she later launched the website.
As a young designer I found the website to be useful as it informs you of monthly sessions covering topics from getting started to salary negotiation.
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