Very cool.....internet firm 7digital.com have a new service where tracks are available to download from the the big 4 record companies WITHOUT a digital lock! Music is offered in the MP3 format which can be downloaded to ipods, other MP3 players, mobiles and blackberries. Basically it means we can now legally copy tracks to as many devices as we want, a service not offered by any competitors. EMI, Universal, Sony and Warner have agreed to remove the lock (digital rights management) from their downloads in collaboration with 7digital.
With 7digital downloads costing £0.79p, yep, just the same as itunes I think we are going to see apple and the itunes store facing it's biggest challenge yet!
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